5 Quick Tips for Doubling Your Positive Online Reviews
80% of people trust online reviews as much as a personal recommendation, but reviews can be difficult to generate if you don’t have a game plan. Here’s our quick and easy tips…
Google Mobile First Indexing Negatively Affects Older Dental Websites
Earlier this year Google hinted at a significant update occurring to its mobile-first index, and that update has now been implemented. Google now scans mobile versions of websites – not desktop versions – as their primary source…
Important Info about Apple Maps for Dental Practices
An important change is coming to your iPhone soon. Apple has recently started rebuilding Apple Maps from scratch to help improve the platform’s functionality and gather more users. Here’s what dental practices need…
The Top 4 Reasons Your Dental Practice isn’t Gaining New Patients Online
Attracting new patients online is tough, and there’s not one specific solution. But, every day I see a few glaring reasons that dental practices fail to earn more patients online. Here are the top four: #1 –…
Creating a Beautiful Brand Experience for Your Dental Practice
A brand experience is the emotional response evoked by pieces of a brand’s design and identity, packaging, communications, and environment. Creating an impactful brand experience is an involved process that…
Voice Assistant Devices and Preparing Your Dental Practice for Voice Search
Devices like Google Home, Apple HomePod and Amazon Echo are changing how online searches are performed. By 2020, experts predict that 50% of all online searches will be performed by voice. Because of this, businesses that rely upon online traffic will need…
Google is Sending Fewer Visitors to Your Dental Website. Here’s How to Fight Back with Featured Snippets.
3 out of every 5 searches on Google result in no click-throughs to a website. One reason for this is the introduction of featured snippets into search results. In fact, nearly 13% of…
Your Dental Practice Is Missing New Patients by Not Blogging
It seems like there’s a new digital strategy or trend everyday – exhausting dentists and making it hard to determine where to focus your digital marketing attention. Despite a sea of innovations, blogging remains key to improving where you rank…
2018 is Here and Google’s Mobile-First Index is Near
8 in 10 online experiences begin on a search engine, with Google alone processing 3.5 BILLION searches per day. For the last two years, Google has been setting the stage for big changes that will drastically shape how online traffic moves and selects their…
How Bing’s New Intelligent Search Affects Dental Practices
In December, Bing announced that they were taking broad steps to improve their search platform’s usability by incorporating more artificial intelligence and machine learning. The changes to Bing’s search processes will effect how…