Two Dramatic Changes to Google Local Listings May Affect Dentists
Google continues to keep local dentists (and local search experts!) on their toes. The local listings that appear at the top of local search results are more competitive than ever…
Dental Websites with Blogs Yield Better Local Search Results
Having a blog for your dental website helps improve search results, especially as Google continues to change their algorithm to focus on local search. The July 2014 “Pigeon” update, for…
Google Local Listing Verification for Your Dental Practice
Hopefully, your dental practice has a Google directory listing that is established and accurate. You may have handled this essential task yourself, or hired an outside company to manage your…
What Google “Hummingbird” Means to Dentists. (Part 1 of 2)
Google recently released a new search algorithm called “Hummingbird”. This secret mathematical formula is what Google uses to determine where websites appear in search results. Unlike previous updates to the…
How to Handle Negative Posts on Social Media
One of the greatest fears dentists often voice concerning social media is the prospect of receiving negative comments and posts. It can be intimidating to think that someone can go…