branding

How to Turn Dental Patients into Ambassadors. Part 2: Engaging with Your Audience

March 4, 2019

In part one, we discussed how to build a larger audience to improve the number of fans that advocate for your dental practice. Today, we look at some of the tried and true methods…

How to Turn Dental Patients into Ambassadors. Part 1: Building a Larger Audience

February 26, 2019

Matthew Lawson

Regardless of new technologies, word-of-mouth advertising will always reign supreme. Your current patients can be your biggest cheerleaders and the best source of free marketing. Here’s how you can grow your…

4 Apps for Better Social Media Posts

December 4, 2018

Matthew Lawson

It can be tough to cut through the noise on social media and get your post discovered and shared. But, there are some third-party apps that can improve your dental…

Creating a Beautiful Brand Experience for Your Dental Practice

June 4, 2018

Matthew Lawson

A brand experience is the emotional response evoked by pieces of a brand’s design and identity, packaging, communications, and environment. Creating an impactful brand experience is an involved process that…

Smile Savvy’s Learning Tools Make Dental Care Fun!

February 16, 2018

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Pediatric dentists have the tough task of introducing oral healthcare to children, and finding ways to make dental visits relaxing and enjoyable for kids. With Smile Savvy’s Learning Tools, dentists…

Common Pitfalls of Dental Practice Branding and How to Fix Them

September 7, 2017

Matthew Lawson

Branding for your dental practice can include your logo, color selection, themes, tag-lines and anything that visually represents your practice. A well-branded dental practice can cultivate new patients, and achieve a recognizable place in…

5 Benefits of Hiring a Professional for your Dental Website

August 18, 2017

Brett Yanoski

In 2017, Adobe found that 38% of people will stop engaging with a website if the content or layout is unattractive. But, building a website is about more than just good looks. A professional…

What’s in a Brand and Why You Should Hire a Pro

July 27, 2017

Matthew Lawson

A brand is an all-encompassing term that can confuse a lot of people. In truth, a brand is sort of a living-breathing thing that is unique on its own, and no…

6 Sure-Fire Ways to Build More Local Links

April 20, 2017

Matthew Lawson

Links on other websites that direct internet users to your dental practice website are called “backlinks” and they are incredibly valuable for your online presence. Backlinks help Google and other…

Three Ways to Localize Your Website for Search Success

April 5, 2017

Matthew Lawson

Showing up at the top of search engine result pages is tantamount to the success of your dental practice. One study found that the top search result had a 31.24%…

Creating a Beautiful Brand Experience for Your Dental Practice

Smile Savvy’s Learning Tools Make Dental Care Fun!

5 Benefits of Hiring a Professional for your Dental Website

What’s in a Brand and Why You Should Hire a Pro

Three Ways to Localize Your Website for Search Success

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