Developing a custom logo is one of the most important investments you can make for your dental practice. Your logo should uniquely represent you and your business. Smile Savvy logos are designed from beginning to end with quality and craftsmanship. We work for perfection in every line and stroke. We want to you to be proud to show off your new logo. Here are the essential guidelines that Smile Savvy uses when designing a logo for your dental practice:
Logos should provide a memorable impression.
Your logo is your practice’s first impression that potential patients will see when they visit your website, pick up your brochure or see your ad in a local magazine. It will either draw them in to know more about your practice and what you have to offer their children, or it will have no impact on them at all and they simply bypass you. We don’t want any potential patients glancing past you because your logo isn’t memorable. Smile Savvy will create a logo that is a one-of-a-kind piece of artwork that will last for years and always be remembered by your patients.
Here are examples of memorable brand logos that use simple, unifying design themes.
Logos should convey a unifying concept.
A logo is much more than something that looks cool or cute, it needs to have a strong meaning. It needs to represent you and your practice’s mission and why you want to be the number one pediatric dentist to serve in your community. Your graphic designer should have the necessary skills to craft a logo that will go beyond the visual appeal. A logo with meaning behind the idea will naturally last longer because it was designed with a purpose rather than solely for aesthetic reasons.
Logos should be simple and adaptable.
Logos should not be heavily detailed. A successful logo is easy to remember and complex details are not easy to recall. For example, the Apple logo is one of the most iconic and memorable logos to date. What makes it memorable is its simple shape and straightforward concept. There is no need to “jazz up” or fill your logo with too many details; your website and marketing will provide that information. When your logo is simple, it is easy to adapt across platforms and advertising. It can be blown up really big on a sign outside your office or it can be used really small and still be readable on a business card or sticker. A logo with that kind of versatility is key to successful branding.
Logo color should be carefully chosen as the final step of design.
When we mock up your logo in the computer, we will leave it in black and white. The logo needs to stand on its own without the use of color. Once we reach a point where we are happy with the logo in black and white, then we will add color. Adding color is one of the most exciting parts of creating your logo. We want to choose colors that go along with the concept of your logo. If we created a logo with cute baby animals on it, we would choose pastel or bright colors to carry out that concept of warmth and happiness. We don’t want to ruin that feeling by adding dark or drab colors. Your color palette should be minimal. Two to three colors is the ideal choice.
A logo should be just as affective in black and white as it is in color.
Do you have more questions about logo design or branding for your dental practice? Contact us!