Did you know that Pinterest’s dominant user demographic is millennial moms? In fact, 81% of all Pinterest users are female, according to a recent study. This simple stat makes Pinterest super valuable, especially when attracting young parents to your dental practice over your local competitors. Dentists generate more local patients by localizing their Pinterest content in a few easy ways.
Here are a few tips on, “what to post” that will help dentists drive new traffic to their websites.
Create boards for Your Local Teams
More likely than not, your dental practice is near a local professional sports franchise or minor league teams. You can use your Pinterest account to create boards for each team by posting photos of your dental team in their favorite fan gear like hats or jerseys. Not only can you use Pinterest to show that your dental practice loves local pro teams, but you can also create boards for local high school teams and link back to their team’s schedule.
Be sure to use local language and mention your dental practice in each pin so that you can get the most local eyes possible. For example, you might say something like, “Smiles for All Dentistry loves the Hamilton Tigers!”
Get Local with Restaurants You Love
You can build a fantastic local audience by featuring your favorite places to dine on your dental practice Pinterest board. People LOVE restaurants, and you can become a local authority on cuisine that you and your staff enjoy. Simply brainstorm a list of your favorite local restaurants, and create a pin for each one.
Be sure to include a link back to the restaurant’s page, and a plug like: “Dr. Morrow absolutely loved Sea Fiesta’s Fish tacos – check them out here! (LINK).”
Create a Local “Local Things to do in Your City” Board
Your city is a fun place to be, and you can use your enthusiasm for your locale to grow your practice! People are always looking for things to do locally, and you can use your Pinterest board to help guide them. This can simply be your favorite parks, locations, or attractions in your city.
Parents love fielding advice on what to do with their families over school breaks and weekends. Use your dental practice Pinterest board to capture the attention of local parents searching for fun in your city!
Make a “Dr._________’s Local Favorites” Board
People love online lists, and they are actually some of the most active items on the internet that generate a lot of clicks. Patients also love getting to know more about their pediatric dentist. So, it makes sense then to use a list on Pinterest to share your dentist’s personality and help drum up local awareness of your dental practice.
Here’s some helpful ideas to help you get started:
– Favorite Pizza in (City)
– Best local coffee shop
– Favorite movie theater
– Best ice cream in (City)
– Favorite Local Parks
– Best places to hike/ride bikes/have fun outside
Enlist the Help of Social Media Experts
Pinterest is just one of many social media tools that you can use to help patients find your dental practice. Social media is a rich landscape, and your dental practice should try to be active on Facebook, Instagram, Pinterest and Twitter. The problem is that managing multiple social media accounts takes time and attention, which can be in short supply for a busy dentist.
Smile Savvy offers a variety of social media solutions that will help your dental practice get more social, and connect with a larger local audience. Click here to learn more about our social media services, and how they can help your dental practice.
