Matthew Lawson - Smile Savvy

5 Dental Website Mistakes We See Every Day

April 25, 2018

If you want your dental practice to be found at the top of local search results, it’s imperative that your website follow current best practice standards. When evaluating your current dental website, here are 5 common pitfalls you need to know.…

More Dental Patients with Google My Business – Advice for Beginners and Experts

March 27, 2018

Matthew Lawson

A Dental practice’s Google My Business listing* is a vital tool that can be used to persuade new patients to choose your practice over your local competition. Here are tips dentists can use to optimize their Google My Business…

2018 Digital Security Checkup for Dental Practices

March 13, 2018

Matthew Lawson

Dentists handle and communicate sensitive health data every day and should be aware of the best ways to protect their patients – and their own – sensitive information. If you’re unsure about your dental practice’s overall…

How Dentists Can Take Advantage LinkedIn: Essential Tips

February 28, 2018

Matthew Lawson

LinkedIn currently has 500 million subscribers – helping users look for jobs, network, and stay on top of industry trends. Whether you’re just out of residency or a veteran dentist, here are essential tips for getting the most out…

4 Social Media Tools Your Dental Practice Should be Using but Probably Isn’t

February 26, 2018

Matthew Lawson

Social media is growing at an exponential rate, and the social media landscape is constantly changing to incorporate new tools and trends. Here are some effective social media trends that dental practices…

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5 Ideas for Dentists Using Instagram Live Video to Attract New Patients

February 7, 2018

Matthew Lawson

Instagram Live Videos are a powerful way to boost social media engagement and attract new patients to your dental practice. Here are five fun and effective ways pediatric dentists can use Instagram Live Videos to attract new patients. …

2018 is Here and Google’s Mobile-First Index is Near

January 24, 2018

Matthew Lawson

8 in 10 online experiences begin on a search engine, with Google alone processing 3.5 BILLION searches per day. For the last two years, Google has been setting the stage for big changes that will drastically shape how online traffic moves and selects their…

How Bing’s New Intelligent Search Affects Dental Practices

January 19, 2018

Matthew Lawson

In December, Bing announced that they were taking broad steps to improve their search platform’s usability by incorporating more artificial intelligence and machine learning. The changes to Bing’s search processes will effect how…

7 Instagram Tools Your Dental Practice is Not Using…but Should.

January 11, 2018

Matthew Lawson

In fact, 8 in 10 Instagram users follow at least one business on Instagram, and over 70% of businesses use the social platform to improve their engagement. Instagram represents an incredible opportunity for…

Facebook’s Crackdown on Engagement Baiting may Harm Your Dental Practice

January 4, 2018

Matthew Lawson

If you’ve ever spent more than 5 minutes on Facebook, then you’ll be familiar with a problem plaguing nearly all newsfeeds: spam. Facebook recently announced that it was taking measures to combat spam, and…

Posts by Matthew Lawson

5 Dental Website Mistakes We See Every Day

2018 Digital Security Checkup for Dental Practices

2018 is Here and Google’s Mobile-First Index is Near

How Bing’s New Intelligent Search Affects Dental Practices

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