Your website often serves as the first impression that new patients get of your dental practice. How easily they find your site, and the opinions that your site generates will determine if a prospective patient calls your office to set up an appointment. Additionally, the more traffic your site generates, the better your overall search engine performance tends to be. You want as many people as possible to visit your website. Here are four simple ways to to make that happen.
Give new and existing patients a reason to visit your website.
The more useful your website is to new and existing patients, the more traffic it will receive. New patients want to know where you are located, how to contact you, what you and your staff look like, what your practice looks like and what your office policies are. Providing as much information about your practice as possible, in a simple and easy to navigate way, can be the deciding factor for new patients comparing you to your competitors online.
New patients also want the ease of contacting you online. They expect modern practices to provide online appointment requests and new patient forms. Your existing patients will value online bill pay and other features that make their lives easier.
Promote your website address everywhere.
Your website address should be on everything that goes out of your office, both print and digital. Brochures, business cards, advertising and billing statements all need to have your web address prominently displayed. Every email from every email address in your office needs to have a signature that includes your website address. Verify that all social media accounts, directory listings and review sites lead to your website as well.
Talk about your website to everyone.
Make your digital presence part of your office culture. Every staff member should know your website address and every effort should be made to mention it to as many people as possible. Make your staff “evangelists” for your online presence. Your staff should use phrases like “Have you been to our website?” or “Did you know that you can request an appointment on our website?” on a daily basis. If you have interactive features on your site such as bill pay, new patient forms and reviews, be certain that your staff knows how to access and use these.
Keep your website up to date.
Aside from the most obvious updates to your website (including any change of location or contact information), it’s important to keep your site fresh with recent staff photos and bios, pictures of changes to your office and any new policies you may have. Smile Savvy offers UNLIMITED & FREE changes to photos and written text for all of our website customers. Additionally, having a blog on your website is one of the most effective ways to increase your site traffic and appear higher in search engine results.
Smile Savvy regularly adds new quick custom designs that make redesigning your existing website fast and cost effective. Visit the website section of the Smile Savvy website or contact us with any questions you may have.
