In our first blog post on the Google’s “Hummingbird” update, we focused on how the change in Google’s primary search algorithm would affect long-tail, or semantic, search queries. This type of search focuses on users getting specific answers to their questions, such as “What do I do when I break a tooth?” Obviously, websites that are relevant to this type of search are going to benefit the most from Hummingbird, which is why we believe that having a blog is one the most significant additions you could make to your website.
Where are semantic search queries being made?
An increasing number of internet searches are being made through mobile devices. In fact, 46% of consumers are using mobile as their primary method of search. It stands to reason that an even higher percentage of semantic searches are being made through mobile devices due to speech recognition technologies like Apple’s Siri. Consumers are increasingly asking their smartphone complex questions and expecting quick, relevant results.
Next steps for your website.
46% of consumers use mobile as their primary method of search.
Your website can help fill that void by being optimized for mobile. Mobile websites aren’t just smaller versions of full sized sites. They should be built to load faster and give the most sought after information quickly. If you have a blog, you will want to be sure it is responsive and can easily be viewed across a number of devices with different screen sizes, from smartphones to tablets.
Google’s Hummingbird algorithm is going to favor sites that keep users engaged. If your website doesn’t show up well on a mobile device, takes too long to load or doesn’t provide useful information, it’s likely that prospective patients (and Google search results) will begin to favor your competition.
Visit the Smile Savvy website for more information on getting a mobile site for your dental practice.